Oxygen is stepping up its devotion to reality TV divas.
Women’s cabler has teamed with Bunim-Murray Prods. on “The Bad Girls Club,” ordering a big 22 episodes of the “Real World”-style docusoap in which a group of “bad girls” are brought together to live in a house.
All the contestants are attempting to lose their bad girl reps. Skein starts with each woman pledging to change for the better, aided by the group as a whole. Cast is said to include some familiar faces from past reality shows.
Project is one of several new series centered on infamous divas. Cabler will roll out “The Janice Dickinson Modeling Agency” (Daily Variety, Oct. 21) next month and “Breaking Up With Shannen Doherty” (Daily Variety, April 21) later in the year.
Oxygen programming/marketing prexy Debby Beece credited Bunim-Murray with having conquered the young female demo with series like “The Real World,” “The Simple Life” and “Starting Over.”
“With all the reality shows that we have produced, there has been a never-ending fascination with the ‘bad girls’ in each cast,” said exec producer Jonathan Murray. “Since the audience loves them and loves to hate them, we thought it would be perfect to devote an entire series to them, to see how they interact with each other and if it’s really possible for them to change their ways.”
“Bad Girls” is set to premiere in December. Casting begins next month throughout the country.