Net lights up ‘Wildfire’

ABC Family's 'Kyle,' 'Moons,' 'Beach' preem in summer

ABC Family has given a third-season greenlight to teen drama “Wildfire” from Lionsgate Television. Cabler announced the 13-episode pickup Wednesday during an upfront presentation to advertisers.

ABC Family also announced plans to relaunch its Web site as a rich media offering complete with broadband video, downloads, games and a space for digital networking (Daily Variety, April 12).

In its second season, “Wildfire” averaged 1.6 million viewers, down slightly from the first season’s average of 1.9 million. Still, ratings are up by double-digit percentages in the cabler’s key 18-34 and teen demos vs. the same time period a year ago.

“Wildfire” follows a young woman (Genevieve Cortese) who, after serving time in a juvenile detention center, is given a fresh start on life working with horses on a family-run ranch.

Lionsgate produces in association with Piller2 and the Segan Co. Lloyd Segan and Marjorie David exec produce. Season three will begin production in New Mexico this summer.

ABC Family also unveiled the premiere dates for frosh drama skeins “Kyle XY” on June 26; “Three Moons Over Milford” on July 23; and “Falcon Beach” on June 5. Six-part event series “Fallen” will bow Aug. 13.