×
You will be redirected back to your article in seconds

MyNetworkTV adds deals

CEO Abernethy made announcement Tuesday

Fox’s MyNetworkTV has just closed affiliate agreements in five additional key markets — Cleveland; Charlotte, N.C.; Honolulu; Baton Rouge, La.; and Palm Springs — bringing the new net’s penetration so far to 40% of the country.

Jack Abernethy, CEO of Fox Television Stations, made the announcement Tuesday.

MyNetworkTV, which is targeting the 18-49 demo, is scheduled to launch Tuesday, Sept. 5. It will go up against the CW, which is essentially the key programming offerings from the merged WB and UPN netlets.

The latest MyNetworkTV deals involve three midsize station groups: Raycom Media for WUAB Cleveland, KFVE Honolulu and WBXH Baton Rouge; Capitol Broadcasting for WWWB Charlotte; and Mirage Media for KPSE Palm Springs.

Twentieth TV prexy Bob Cook and the Twentieth team “are currently in negotiations with many other station groups, and we are confident that we’ll have more than 90% of the country cleared by launch,” Abernethy said.

MyNetworkTV has already been cleared on 10 stations owned and operated by Fox TV Stations, including the top three markets, and an additional 17 stations from the Sinclair Broadcast Group.

As for the programming, MyNetworkTV will launch with Twentieth TV’s scripted primetime drama strips “Desire” and “Secrets.” Hourlong sudsers will feature a 65-episode story arc stripped Monday-Friday over 13 weeks. Other reality-flavored shows produced by the Fox production units are in the works.

More TV

  • Succession

    How 'Succession' Costume Designer Dressed the HBO Drama's Leading Men

    Few shows in recent history have received as much attention simply for the clothes as “Succession.” The costuming on the show is indulgent, and impeccable; it arguably plays as big a role as the actors. Entire articles have been written about Shiv’s backless turtleneck — her clothes and her hair. The men on the show [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

  • Andrew Scott'1917' film premiere, Arrivals, London,

    'Fleabag' Star Andrew Scott Teases Future Projects With Phoebe Waller-Bridge

    To the delight of “Fleabag” fans everywhere, the “Hot Priest” Andrew Scott received his first-ever Golden Globe nomination Monday morning. His role instantly became an internet phenomenon, thanks in large part to his chemistry with “Fleabag” creator and star Phoebe Waller-Bridge. He’s up against Alan Arkin (“The Kominsky Method”), Kieran Culkin (“Succession”), Stellan Skarsgård (“Chernobyl”) [...]

  • Portugal's Cristiano Ronaldo celebrates his side's

    Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal

    Vivendi-owned pay-TV banner Canal Plus Group and the global network beIN Sports have started exclusive talks to sign a five-year exclusive distribution and sub-licensing deal in France. The two companies previously tried to forge a partnership in 2016 but it was denied by France’s anti-trust board. Under the proposed deal, Canal Plus would distribute all [...]

  • The 'Watchmen' Season Finale and More

    What to Watch on TV This Week: 'Watchmen' Season Finale on HBO

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Watchmen” airs its season 1 finale on HBO, and “The Expanse” returns for [...]

  • CBS HEADQUARTERS

    ViacomCBS Will Explore Sale of Black Rock CBS Headquarters

    ViacomCBS will explore the sale of the famous Black Rock building, which has served as the headquarters of CBS since the mid 1960s. Bob Bakish, CEO of the company, which was created last week from the merger of CBS Corp. and Viacom Inc., said the newly combined entertainment conglomerate would explore the sale of sundry [...]

More From Our Brands

Access exclusive content