MTV has given the thumbs up to an “Apprentice”-style skein in which aspiring journos vie for a chance at a staff position at Rolling Stone magazine.
Rumors surrounding the untitled project had surfaced in recent months, and MTV made the news of a series commitment official Wednesday.
Music net also announced greenlights for a pair of reality series and said this year’s “Video Music Awards” would be returning to New York City.
Untitled Rolling Stone project will pit writers against one another in a three-month competition, in which they’ll cover a range of assignments with the help of the pub’s top editors in hopes of clinching a job.
Production begins this summer for a premiere later this year.
“Throughout our history, we have seen the careers of some of the nation’s most notable journalists flourish, including Cameron Crowe and the late Hunter S. Thompson,” Rolling Stone founder-publisher Jann Wenner said. “We are anxious to meet the candidates and welcome them into the Rolling Stone family as they embark on their professional careers.”
Elsewhere, MTV has committed to eight episodes each of “Blowin’ Up” and “Fast Incorporated,” slated to premiere in the third and fourth quarters, respectively.
“Blowin’ Up” follows Jamie Kennedy and sidekick Stu Stone as they try to break into the hip-hop music biz by hounding record label execs. “Fast” is a car show in which a team of “car hunters” field celeb requests for the finest in vintage and muscle cars.
Kennedy and Stone exec produce “Blowin’ Up.” George Verschoor is the showrunner. Pamela Kohl, Michael Rotenberg and Rod Aissa also exec produce. Christy Spitzer developed “Fast.” Tony DiSanto, Liz Gately and Rico Martinez exec produce.
As for the “VMAs,” kudocast will air live Aug. 31 at 8 p.m. from Radio City Music Hall. The previous two editions took place in Miami.
Event also will be telecast on sister net MTV2, college web mtvU, mtvU Uber, MTV.com and broadband channel Overdrive.