Michael Eisner’s tenure as CNBC talkshow host got off to an inauspicious start Tuesday with an aud so small it barely registered in the Nielsens.
The first installment of “Conversations With Michael Eisner,” in which the former Disney topper interviewed Martha Stewart, Howard Stringer and former Disney exec Bran Ferren, averaged only 95,000 viewers, according to Nielsen Media Research.
The show registered a paltry 39,000 in the 25-54 demographic, the only one that matters for news advertisers.
That’s a 23% drop in total viewers from Jim Cramer’s “Mad Money,” which usually airs during the hour, and a 14% drop from “Dennis Miller,” which aired in the time period last year.
“Miller” was canceled last May after averaging 107,000 viewers during his final month.
Eisner’s debut did beat the debut of “Topic A With Tina Brown” in total viewers, but fell short in the 25-54 demo. Brown got 74,000 total viewers on a Sunday night, her first night on the air, and 47,000 in the 25-54 demo.
“Conversations” is billed as semi-monthly, dropping into CNBC’s schedule every other month.