Film and TV distribution exec Mary Herne has joined Toronto-based Peace Arch Entertainment as exec VP for international television and home entertainment.
Herne will be responsible for all sales and marketing of original and acquired content to foreign TV licensees and DVD distributors. She will also be involved in strategic planning and the acquisition of individual programming and potential franchise properties.
Company has also hired Suzanne Barron as senior VP for the same unit, further bolstering the outfit’s sales and marketing team. Barron’s primary focus will be international homevideo distribution.
Both Barron and Herne will be based in Peace Arch’s Los Angeles office. They’ll be handling upcoming titles produced by Peace Arch including the miniseries “The Tudors” (for Showtime domestically) and the feature “Chapter 27,” about Mark David Chapman’s assassination of John Lennon, toplining Jared Leto.
“During the last year we substantially increased our production and acquisitions of both feature films and longform TV programming. Combined with our booming feature film sales business under Penny Wolf, the potential for revenue and profit from our international TV and DVD sales operations looks to be outstanding, and Mary is the ideal person to lead those businesses for us,” Peace Arch prexy John Flock said.
Herne joins Peace Arch from film producer-distrib Myriad, where she served as senior VP of domestic and internationalTV sales since 2002. Herne’s previous experience includes eight years with Playboy Entertainment as senior VP and before that with Public Television Intl. in New York, where she was managing director.
Before joining Peace Arch, Barron served as VP of intl. sales at Playboy for six years and prior to that, she was VP of homevideo at MGM.
Peace Arch, which is quoted on the Toronto and American stock exchanges, recently acquired a library of 500 films from Castle Hill Prods., which will supplement its own annual output of two dozen movies and TV series. Among the individual investors in the company are 2929 Entertainment’s Todd Wagner and TV vets Jeff Sagansky and Kerry McCluggage.