Bruna Papandrea has ankled GreeneStreet Films to become prexy of L.A.-based Groundswell Prods., producer Michael London’s new indie financing company. She will oversee development and production with London, who is CEO.
Also joining Groundswell’s creative team are VP Khristina Kravas and creative exec Juliana Farrell. Both worked at London’s Paramount-based production shingle, which has shuttered with the launch of the new venture.
Groundswell, backed by private equity, intends to turn out five films a year with budgets of $20 million and under.
The Oz-born Papandrea went to work for Gotham’s GreeneStreet a year ago as creative director-producer. Previously, she worked as a producer with Anthony Minghella and Sydney Pollack’s Mirage Enterprises. She produced indie features “Better Than Sex” and “Lifebreath.”
London — whose producing credits include “Sideways” and “The Family Stone” — formed Groundswell with the backing of two private equity film funds, the BevHills-based Lexington Film Funding and New York-based Crescendo Film Capital. Company launched with an initial capitalization of $55 million and is in the process of raising additional funds targeted to reach $100 million.
Groundswell has two projects set to start production this summer — writer-director Rawson Thurber’s “The Mysteries of Pittsburgh,” based on Pulitzer Prize winner Michael Chabon’s debut novel, and Cold War espionage thriller “Trust,” which Neil LaBute will direct from a script by Robert Edward.