You will be redirected back to your article in seconds

Going is rough for Tori and ‘Huff’

Cable skeins overwhelmed by 'Grey's'

Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday.

While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts.

“Notorious,” VH1’s first attempt at a scripted sitcom, drew 1.1 million viewers overall at 10 and another 823,000 to the second episode at 10:30. Numbers pale in comparison with those of recent VH1 hits like “Flavor of Love,” which wrapped its season to 6 million viewers last month and ranked as the first quarter’s No. 1 nonsports basic cable show in adults 18-49.

“Notorious” also lost steam from its lead-ins — new episodes of “Surreal Life” at 9 and “Hogan Knows Best” at 9:30 — which each drew auds of 2.1 million viewers. On the flip side, “Notorious” posted a 0.4/1 in 18-49, up 50% over VH1’s current primetime average in the 18-49 demo.

Showtime’s “Huff” delivered just 372,000 in its initial Sunday airing, off 36% from its 9 p.m. lead-in, the network premiere of Oscar-winning feature “Crash” (580,000). Tally is also down from the show’s series debut (456,000) and the first episode of frosh comedy “Weeds” (538,000). Showtime said the first three airings of episode one delivered a total 638,000 total viewers. They aired Sunday and Monday.

Pay cable execs are quick to point out that episodes air multiple times over the course of a week and are available on systems with on-demand capabilities (a service that cannot yet be measured) — which are said to flatten the Sunday performance.

However, Emmy-winning skein aired during one of Showtime’s free preview weekends, making the premiere of “Huff” available to a larger percentage of the country outside of Showtime’s own base of subscribers. (When the network bowed “Fat Actress” on a free preview weekend around this time last year, skein scored 924,000 viewers.)

Elsewhere on Sunday, ABC Family’s original movie “Hello Sister, Goodbye Life” attracted more than 2.6 million total viewers at 7.

More TV

  • 2 broke girls

    Fox Gives Put Pilot Commitment to Comedy From '2 Broke Girls' Writers

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • Bert and Ernie

    Sesame Workshop Refutes Ex-Writer's Claim That Bert and Ernie Are Gay

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • Julie Chen

    Julie Chen Officially Exits 'The Talk'

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • Paul Reiser Teases Possible 'Mad About

    Paul Reiser and Helen Hunt Are All in for the 'Mad About You' Reboot

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • 'NYPD Blue' at 25: Dennis Franz,

    'NYPD Blue' at 25: Dennis Franz, Amy Brenneman, Gordon Clapp Reflect on Legacy

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • Julia Louis-Dreyfus Encourages Voting and Volunteering

    Julia Louis-Dreyfus Encourages Voting and Volunteering in New PSA (Watch)

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

  • 'Central Park' Writer on 'Show Us

    'Central Park' Writer Launches 'Show Us Your Room' Social Media Initiative

    Despite mass marketing blitzes, VH1’s Tori Spelling starrer “So Notorious” and the return of Showtime’s “Huff” got off to so-so starts Sunday. While both series launched to heavy fanfare, 10 p.m. competition from “Grey’s Anatomy” (22 million viewers overall, 9.9 national rating/24 share in 18-49) seems to have overwhelmed the debuts. “Notorious,” VH1’s first attempt […]

More From Our Brands

Access exclusive content