“Friday Night Lights” has scored a full-season order from NBC.
Peacock on Monday picked up the back nine segs of the Imagine/NBC U Television-produced pigskin skein, which has been struggling to find an audience in a tough Tuesday timeslot opposite “Dancing With the Stars” and “NCIS.”
Still, Kyle Chandler starrer has attracted stellar reviews and did decent numbers when NBC tested it Mondays at 10 late last month. Because of that, NBC Entertainment prexy Kevin Reilly said the full-season renewal was an easy call.
“We gave it probably the toughest hour on the schedule and yet, while it’s been doing modest ratings, it’s been holding its own,” Reilly told Daily Variety. “If you hang on to good work, eventually the word gets around.”
Reilly said the fact that NBC is still in rebuilding mode also makes it easier to stick by the show, as does the net’s success with “Heroes.” What’s more, NBC has a long history of slow-starting hits, from “Seinfeld” to “St. Elsewhere.”
Season-to-date, “Friday Night Lights” — a continuation of the Imagine-produced pic of the same name — is averaging a 2.7 rating/7 share among adults 18-49, with an average audience of 6.7 million viewers.
Peter Berg, Brian Grazer, Jason Katims, David Nevins and Sarah Aubrey are the exec producers.
In addition to “Friday Night Lights,” NBC has ordered full seasons of “Heroes” and “Studio 60 on the Sunset Strip.” A verdict on “30 Rock” is expected by Friday, while “20 Good Years” and “Kidnapped” have been essentially canceled.
Also expected to get the thumbs up or down by week’s end: The Fox drama “Standoff.” ABC’s “Six Degrees” and “The Nine” are still awaiting word on their fate.