×
You will be redirected back to your article in seconds

Fox will refit ‘Prada’ for TV

Pic gets a makeover for the small screen

Fox TV Studios has nabbed the TV rights to “The Devil Wears Prada” and is developing it as a series project for sister net Fox.

Robin Schiff (“Romy and Michelle’s High School Reunion”) will write and exec produce the half-hour single-camera laffer, which has been a passion project for FTVS prexy Angela Shapiro-Mathes.

Shapiro-Mathes said she’s been tracking the title since its publication as a novel. She continued her pursuit while the project was in development as a Fox feature, staying in touch with Fox Filmed Entertainment topper Jim Gianopulos.

At one point, Fox TV Studios even mulled a semi-scripted take on the concept.

While the TV take on “Prada” will incorporate elements of the film, “I’m not looking to directly translate the movie into a TV show,” Shapiro-Mathes said.

“That becomes a mistake,” she explained. “The TV series will not be exactly like (the movie or the book). The reason you loved the book and the reason you loved the movie was these were characters you really cared about in a world you wanted to learn more about.”

“Prada” helmer David Frankel will not be involved in the new project, nor will original scribe Lauren Weisberger.

Shapiro-Mathes said she believed “Prada’s” core relationship — between the tough-as-nails fashion magazine editor and her novice assistant — was tailor-made for a character-driven TV series.

“You can’t read that book and not feel that the two characters are ones that you want to keep following,” she said. “It’s something you can get really passionate about.”

The exec warns against focusing too much on the show’s fashionista setting, although she notes that TV is currently intrigued by the world (thanks to shows like “Project Runway”).

“It’s a little bit about the zeitgeist, but when is fashion not in the zeitgeist?” she said. “Fashion is an aspirational, glamorous world that’s always fun to look in on.”

Possibility of a “Devil Wears Prada” series comes just as ABC finds success with its frosh hourlong “Ugly Betty,” which also takes place in the world of fashion mags.

Shapiro-Mathes said she’s not concerned about “Betty’s” “Prada”-like plot. If anything, the success of “Betty” could help get the TV version of “Prada” on the air.

“We’re not going to be afraid of ‘Ugly Betty,'” she said. “It’s good to see a show like that doing that well.”

Since its release this summer, “Prada” has grossed $124 million domestically.

Schiff, who’s repped by ICM, most recently served as exec producer of “Emily’s Reasons Why Not.” Her other TV credits include “Miss/Match” and “Grosse Pointe.”

More TV

  • Game of Thrones finale

    Six Things We Learned From 'Game of Thrones: The Last Watch' Documentary

    HBO gave fans a long parting look at the making of “Game of Thrones” on Sunday night in a two-hour documentary that focused on the Herculean efforts by the small army craft and technical experts who worked on the mammoth fantasy drama. “Game of Thrones: The Last Watch” introduced viewers to the leaders of the [...]

  • 'Killing Eve' Season 2 Failed Where

    'Killing Eve' Season 2 Stumbled Where 'Barry' Soared (Column)

    SPOILER ALERT: This article contains spoilers for the entire second seasons of “Killing Eve” and “Barry.”  I was dead certain that “Killing Eve” and “Barry” — two of my favorite television debuts of 2018 — should have ended after a single season. Both coincidentally starring unstable assassins, the shows were smart, propulsive, and extremely weird [...]

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

More From Our Brands

Access exclusive content