You will be redirected back to your article in seconds

Fox’s MyNetworkTV to upload soap segs

Net picks up 13 more affils

NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site.

Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on Tuesday that Twentieth is producing as many as 3,000 segments geared to enhance the eight soaps scheduled throughout the 2006-07 season (four at 8 p.m. and four at 9, each in 13-week cycles).

The goal of these short segments, which visitors to MyNetworkTV.com can download for viewing on their computer screens, is “to promote the telecast of the series,” said Cook, “and to enrich the characters, making fans eager to tune in to the next episode.”

For example, in the exclusive broadband segment “Confessional,” a character on “Table for Three,” the soap that kicks off the network on Sept. 5 at 8, will speak directly to someone off-camera, as though revealing her inner thoughts to a psychiatrist.

Another segment linked to the restaurant-set “Table for Three” will feature the actors in character discussing recipes for foods reputed to stir erotic feelings. Seg is called “Food for Love.”

MyNetworkTV.com expects to generate dollars by seeking out advertisers to sponsor these segments. Each TV station affiliated with the net will have links to MyNetworkTV.com, Cook added.

He said the net never seriously considered allowing MyNetworkTV.com to repeat full episodes of each soap opera on the Web site for fear that it would cause viewers to skip the telecast, depriving TV stations of ad revenue.

More TV

  • Jennifer Lopez VMAs

    TV Review: MTV's Video Music Awards Were Low on Star Power

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Nicki MinajMTV Video Music Awards, Press

    VMAs 2018: All the Off-Camera Action Inside Radio City Music Hall and Backstage

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • MadonnaMTV Video Music Awards, Show, New

    Twitter Roasts Madonna for Her Aretha Franklin VMAs Tribute

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Avicii, (Performance)Denim & Supply Ralph Lauren

    Avicii Wins Posthumous VMA for Best Dance Video

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Bobby Lytes Wears 'Make America Gay

    Bobby Lytes Wears 'Make America Gay Again' to VMAs

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Justin Brescia (L) Stephanie Pratt (2-L)

    MTV Reboots 'The Hills' With Original Cast Members

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

  • Jon Stewart Helps Rescue Goats That

    Jon Stewart Helps Rescue Goats That Captured New York's Attention

    NEW YORK — The steamy primetime soap operas of Fox’s MyNetworkTV will burst out of their one-hour nightly formats with dozens of additional segments designed for exclusive play on the network’s Web site. Bob Cook, prexy-chief operating officer of Twentieth TV, told an audience of media buyers at the MyNet upfront in New York on […]

More From Our Brands

Access exclusive content