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Emerging markets panel looks East

India, China combined biz expected to hit $1.7 trillion by '09

LAS VEGAS–At the emerging entertainment and media markets panel, India, China, and Russia were cited as the emerging global markets driven by trade, commerce, and technology.

Panel consensus was that by 2009, India and China combined will enjoy at least a $1.7 trillion dollar entertainment media business. Prexy Walt Disney International Andy Bird says, “”It’s a bit like both of those markets are ready to catch the wave. As the economy and infrastructure grows, position our brands.”

CEO Interactive Channel, Robert Chua, cautions, “Technology transfer is a tricky operation. Everything is localized. Moderators censor bad language.”

In China, there are 370 million TV sets with 20% of the world’s eyeballs. Although the typical viewer watches three hours a day and there are 180 million cable subscribers, airtime is restricted for foreign movie and TV programs. They cannot exceed 25% of any channel’s total air time and no foreign show may air from 1900-2200 hours.

Bird says, “India is a fascinating market because they devour television. They have an insatiable appetite for children’s programming. We’ve got to be sensitive to their taste and culture.”

At the Russia panel, they disclosed 2005 ad revenues to be $2 billion dollars. General Manager Discop, Patrick Jucaud says, “TV impacts on the central European countries. Ten to 25% of all business is the Russian market. We try to identify in Russia qualified content suppliers, distributors, and go-betweens. The market has a lot of potential. There is still room for foreign programs and joint ventures.” *END*

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