Sweden’s Modern Times Group is partnering with North American Sports Network to launch a sports channel in Eastern Europe.
It will bow next month in Russia, Belarus, Moldova, Georgia, Kazakhstan and the three Baltic states on Viasat as a pay TV venture, the first to offer premium sports content such as the NHL and Major League Baseball. It will feature up to 24 hours per day of NASN and other premium sports programming.
Channel will be available through cable TV packages in Russia and CIS countries, as well as on Viasat’s own satellite DTH TV platform in the Baltics.
Amory B. Schwartz, co-founder and CEO of NASN, said, “Viasat is the perfect partner for NASN. Our strong content portfolio, combined with Viasat’s market presence and distribution experience, will provide the new channel with the best possible platform to establish itself as a leading sports brand in these new territories.”
Hans-Holger Albrecht, president-CEO of MTG, said: “We have seen exponential growth in our Central and East European pay TV channel business — going from 0 to over 16 million subscriptions in just three and a half years — and we look forward to offering yet another premium entertainment brand to subscribers.”