Chum TV banks on Beirut

MIP Brief

CANNES — Canada’s Chum TV is launching its locally focused Citytv format in Beirut, via a deal with Takhayal Entertainment. The Arabic terrestrial service, which is a reformat of the existing news channel NBN, reaches most of Lebanon’s 5 million inhabitants. Chum and Takhayal also have agreed to launch MuchMusic Arabiya, a sat-delivered service for much of the Mideast.

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