China’s calling card

Country switches to STiMi service

China’s cell phone service providers have been ordered to use a Chinese-patented technology standard to broadcast TV signals to cell phones and other mobile devices.

STiMi, short for Satellite Terrestrial Interactive Multiservice Infrastructure, will be applied across the country starting Wednesday, China’s official Xinhua news agency quoted a researcher as saying.

It was developed by the Academy of Broadcast Science, which is affiliated with China’s media regulator, the State Administration of Radio, Film and TV.

“The introduction of STiMi, which is China’s independent intellectual property right, demonstrates that China has world-leading technology in the field, and will not have to submit to the standards of other countries,” the researcher said.

China’s mobile phone services, such as China Mobile and China Unicom, have already set up mobile TV systems of their own, and their mobile phone TV service already has more than 1.5 million subscribers.

Asked if the new standard will conflict with standards already in use in China, a SARFT official would only say that it had no conflicts of interest with Chinese mobile service providers but that there would be competition between the domestic industry and foreign manufacturers.

China has 420 million mobile phone subscribers, and the number increased by more than 30 million from January to June this year.

SARFT announced the new standard last week in advance of an international forum for standards for mobile phone TV in Beijing.

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