You will be redirected back to your article in seconds

‘Bee’ spills beans

Coffee giant creates buzz on 'Bee'

Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater.

The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.”

“This could have been just a small, urban family film,” Lionsgate topper Jon Feltheimer said. “But we wanted to make it a true crossover movie, and Starbucks was the obvious and perfect partner.”

Producer Nancy Hult Ganis said the coffee company is interested in films with “ideas and purpose,” which dovetailed with the pic’s notion of “changing the world one word at a time.”

More Scene

  • Dave ChappelleDave Chappelle in concert, Radio

    Will Smith, LeBron James, Jon Stewart Join Dave Chappelle for All-Star Stand-Up Show

    Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater. The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.” “This could have been just a small, urban […]

  • Constance Wu, Jimmy O. Yang. Constance

    Emmys 2018: What You Didn't See on TV

    Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater. The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.” “This could have been just a small, urban […]

  • Ever Carradine, Madeline Brewer and Chrissy

    Emmys 2018: Inside All the Post-Show Parties

    Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater. The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.” “This could have been just a small, urban […]

  • House With a Clock in Its

    Cate Blanchett Would Love a Job on Television

    Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater. The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.” “This could have been just a small, urban […]

  • Director Joe Russo, right, chef Jessica

    Avengers, 'Community' Stars Assemble to Welcome Joe Russo's New Restaurant Simone

    Starbucks’ frosh foray into the movie biz began Thursday when “Akeelah and the Bee” preemed at the Academy’s Samuel Goldwyn Theater. The java powerhouse was a major marketing partner on the film, and Lionsgate prexy Mike Paseornek said the company’s input “validates this as a mainstream movie.” “This could have been just a small, urban […]

More From Our Brands

Access exclusive content