Atomic boost in marketing

White, Epstein, Crawford, Dailey join new Fox arm

As the newly launched Fox Atomic nears the Dec. 1 release of its first film, “Turistas,” the Fox youth division’s marketing department has hired four people and is now fully staffed.

Joining Fox Atomic are senior VP of publicity Isabel White, senior VP of creative advertising Jon Epstein, senior VP of creative print advertising Karen Crawford and VP media Brian Dailey.

“With a full slate of pictures in production and ‘Turistas’ set for Dec. 1, the crucial job of marketing our films is at hand,” said Fox Atomic chief operating officer John Hegeman. “These four individuals bring just the right energy and expertise to the Atomic team.”

Dailey, Crawford and Epstein previously worked together at Artisan Entertainment, where Hegeman was prexy of worldwide marketing.

White most recently was VP publicity for the Yari Film Group, where she oversaw the PR and promotional campaigns for all YFG pics including “The Illusionist.” Previously, White worked in publicity at Miramax Films, where she worked on campaigns for pics including “Chicago,” “The Others” and “Scary Movie.”

Epstein comes to Atomic from the Ant Farm. His previous stints include VP of creative advertising at Dimension Films and VP of theatrical marketing at Artisan Entertainment. Epstein is a trailer editor whose work includes marketing elements for “Sideways,” “Charlie and the Chocolate Factory” and both “Kill Bill” pics.

Dailey will handle all media buys for Atomic. He was previously VP media at Paramount Home Entertainment, where he worked on the DVD releases of “The Chappelle Show” and “The Longest Yard.” Before Par, Dailey was at Artisan for five years, becoming VP of media and research and working on projects such as “The Blair Witch Project” and “Requiem for a Dream.” Dailey also spent time in the marketing divisions of both DreamWorks and MGM.

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