You will be redirected back to your article in seconds

‘Apprentice’ fires up auds

Skein has been boosted by major marketing campaign

LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot.

Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by a massive marketing campaign and a cult following for its star, hardboiled U.K. businessman Alan Sugar.

Viewership for the series is regularly above 4 million, a high figure for the web, which has seen its overall share slide as rival Channel 4 powers ahead.

Next week’s final is expected to bag an even bigger viewing slice as wannabes Ruth Badger and Michelle Dewberry go head to head to land a job with Sugar’s Amstrad company for an annual salary of £100,000 ($170,000).

It’s been a good week for the Mark Burnett-created FremantleMedia show. Over the weekend it scooped a reality award at the Rose d’Or TV fest in Lucerne.

More TV

  • Randall Stephenson

    AT&T Plans Big Push to Win Over Madison Avenue

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

  • Donald TrumpCNN Republican Presidential Debate, Las

    CNN Needs Pro-Trump Voices, but Has a Hard Time Keeping Them on TV

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

  • Richard Madden bloodied in Bodyguard

    BBC's 'Bodyguard' Bows Out Ahead of Netflix Launch With Massive 47.9% Share in U.K.

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

  • AUSTRALIA AND NEW ZEALAND OUT EDITORIAL

    Michelle Guthrie Fired From Australian Broadcasting Corporation

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

  • Courtney Hadwin'America's Got Talent' TV show,

    Has 'America's Got Talent' Standout Courtney Hadwin Already Signed a Record Deal?

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

  • Anthony Bourdain PArts Unknown Season 12

    Anthony Bourdain Remembered at Final 'Parts Unknown' Screening

    LONDON — The U.K. version of “The Apprentice” scored big for BBC2 on Wednesday, when its penultimate episode won a 21.6 audience share — 4.8 million viewers — to trounce its four terrestrial rivals in the 9 p.m. slot. Audience was the show’s biggest in Blighty, where the skein’s second season has been boosted by […]

More From Our Brands

Access exclusive content