You will be redirected back to your article in seconds

Tube tech timeout

Univision zigs when other nets zag

Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision.

The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media strategy.

“It’s not a big priority for us,” Rodriguez told journos at a post-presentation press conference. “Basically, our concentration is elsewhere.”

As in years past, the schedules on the TV properties — the Univision network, second broadcast net Telefutura and cabler Galavision — rely heavily on the output of Mexican media giant Televisa, which supplies Univision under a long-term programming agreement.

Last week, Televisa confirmed that it had partnered with a group of equity firms that will bid for Univision. Televisa and Univision are suing each other, alleging violations of the programming supply accord.

Unsurprisingly, Rodriguez was tight-lipped about the relationship with Televisa. He did acknowledge that Univision’s ability to develop online content is problematic: “The technical reality is that we are in a dispute about who owns the rights (to online),” Rodriguez said.

Weeknight primetime on the flagship Univision from 7-10 p.m. remains filled with Televisa sudsers. Highlighted productions include the Mexican remake of the RCN hit “Yo soy Betty, la fea,” called “La Fea mas bella,” which bowed on Univision last month and will continue through mid-October.

In the first original reality show on the flagship net, Univision will produce Stateside “Belleza Latina,” a reality-style beauty pageant to run at 7 p.m. Sunday night. Viewers will vote for the best-looking and most interesting candidate.

“Belleza” will lead into another reality show, this one from Televisa. Univision has already mined ratings gold via Televisa’s dancing competish “Bailando por un sueno.” The new take is “Cantando por un sueno,” a singing competish that replaces the record contract prize with the chance to fulfill someone else’s dreams. Rodriguez suggested that Televisa may incorporate U.S. contestants in the Mexican production.

In other new initiatives, Telefutura will see a Spanish-language version of Fremantle’s “Family Feud” and will add yet another edition of the successful “Idol”-like song competish “Objectivo fama” that gives U.S. contestants a chance to win a recording contract with Univision music.

Cabler Galavision also is showing a strong commitment to reality genres for its 2006-07 season, including the U.S.-based show “Mision: reportar,” in which 10 contestants across the U.S. vie for a position as a reporter for a range of Univision shows.

More TV

  • Brian Roberts and Jeremy Darroch

    Sky Auction: Comcast Beats Fox With $39 Billion Bid

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • Meryl Streep Wants Tracey Ullman to

    Meryl Streep Wants Tracey Ullman to Run for President

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • Into The Dark -- "The Body"

    TV Review: 'Into the Dark: The Body' on Hulu

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • Bob Greenblatt, chairman of NBC EntertainmentPaley

    Bob Greenblatt Poised to Step Down as NBC Entertainment Chairman (EXCLUSIVE)

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • New Report Alleges NBC News Chief

    NBC News Chief Andy Lack Faces Scrutiny Over Handling of Sexual Harassment Claims

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • RuPaul

    TV News Roundup: RuPaul's Netflix Comedy 'AJ and the Queen' Adds 4 Cast Members

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

  • Jon Huertas and Chris Sullivan

    'This Is Us' Bosses Talk Toby and Miguel Centric Episodes and Filming in Vietnam

    Multiple platforms has been one of the hottest topics at broadcast and cable network upfronts this week. Tepid might be the word at Univision. The Spanish-language media conglom touted its ability to serve advertisers via TV, radio, cable and Internet with cross-platform promos, but Univision prexy Ray Rodriguez was noncommittal about the group’s emerging media […]

More From Our Brands

Access exclusive content