Univision continues to smash previous World Cup ratings records — and is especially scoring in Los Angeles on KMEX.
Nationally, Saturday’s Mexico-Argentina match drew the largest Hispanic audience ever for a sporting event, averaging 6.7 million overall and 4.3 million in the 18-49 demo, according to Nielsen.
Although not in primetime (the game began at 2:30 p.m. ET), it also ranks as the fifth most-watched broadcast of any type on Spanish-language television.
In Los Angeles, 1.6 million watched on KMEX, including 1.05 million adults 18-49 — more than five times the demo audience KABC generated Saturday morning for ABC Sports’ coverage of the Germany-Sweden match (185,000).
Quarterfinal and semifinal matches air this week on Univision, with the championship game set for July 9.