Couric can’t lift CBS out of 3rd place

Network trails NBC, ABC in November sweeps

Katie Couric finished her first sweeps period at CBS in increasingly familiar territory: third place.

At the end of November sweeps, the three network newscasts finished roughly in their customary positions, with NBC first, ABC second and CBS a distant third.

NBC’s “Nightly News With Brian Williams” was first in both total viewers (9.57 million) and the 25-54 demographic with a 2.4 rating/9 share. ABC’s “World News With Charles Gibson” finished second in total viewers, with 8.92 million, and second in the 25-54 demo, with a 2.3 rating/9 share.

CBS’ “Evening News With Katie Couric” was third in total viewers with 7.73 million, more than a million behind second-place ABC. In the 25-54 demo, CBS was third with a 2.0 rating/7 share.

During the last week of November sweeps, all three anchors traveled to Amman, Jordan, where Couric scored key interviews with Iraqi Prime Minister Nouri al-Maliki, Iraqi Foreign Minister Hoshyar Zebari and Secretary of State Condoleezza Rice, but her efforts didn’t budge the ratings.

During two days in Jordan, NBC averaged 10 million viewers, slightly ahead of ABC with 9.58 million, while CBS was well behind with 7.77 million.