×
You will be redirected back to your article in seconds

Lynch, cow campaign for Oscar

Helmer touts 'Inland Empire' thesp Dern, cheese

HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd.

Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow.

“I’m here to promote Laura Dern who I think you’ll agree gave an incredible performance that’s going to live,” Lynch said. “I think the Academy members love showbusiness — and this is the showbusiness approach.”

Alongside Lynch’s pitch was a banner with the slogan ‘WITHOUT CHEESE THERE WOULDN’T BE AN INLAND EMPIRE.’

Lynch’s reasoning was simple: “I ate a lot of cheese during the making of ‘Inland Empire.'”

Helmer similarly held court last week in Hollywood on the corner of Sunset and La Brea:

More Scene

  • Patricia Arquette speaks at the "Escape

    Patricia Arquette Lauds Pay Parity Progress, But Says More Work Needs to Be Done

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

  • Ben Stiller, Patricia Arquette, Benicio Del

    'Escape at Dannemora': Why Ben Stiller Decided to Make the Prison Drama Series

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

  • Aretha Franklin performs at pre-inaugural festivities,

    Aretha Franklin Documentary 'Amazing Grace': Helping Her 'Family to Heal and Move on'

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

  • Donald Trump, Robert De Niro

    Robert De Niro Bashes Trump Again: 'Down With This Motherf---er!'

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

  • Montel Williams poses on the red

    Variety's Salute to Service Luncheon Honors Hollywood Veterans, Military Supporters

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

  • Black-Ish Gap Year

    'Black-ish' Creator Kenya Barris No Longer Sure He'd Want Kanye West to Guest Star

    HOLLYWOOD — David Lynch’s unorthodox approach to awards campaigning today threatened to stop traffic on Sunset Blvd. Cars slowed to a crawl, drivers agog at sight of helmer camped out in the parking lot of Tower Records with a large ‘for your consideration’ banner and a live cow. “I’m here to promote Laura Dern who […]

More From Our Brands

Access exclusive content