Lee Beasley, one of the best-known film bankers in Europe, is joining Standard Chartered Bank and moving from London to Hong Kong.

His presence makes the region more likely to secure film coin as it moves away from “angel” financing to a more modern financing setup.

Beasley, who has spent the last 18 years with Royal Bank of Scotland, joins Standard Chartered as head of media and entertainment, reporting to Susan Ho, head of creative industries.

Move is expected to create a stir in Hong Kong banking and film industry circles. Although Beasley bankrolled half a dozen films with a Hong Kong tie while at RBS, his new post strongly emphasizes new business development. He’ll help define new banking products tailored to Asia, where banks traditionally have played only a minor role in film funding.

Standard Chartered said there are no limits to the size of its lending capacity in Asia. It will be looking at studio clients and independents alike.

Beasley remains under a non-compete clause for several months, but he’s expected to renew relations with several film industry players, notably foreign sales agent Fortissimo Films, a Standard Chartered client.