EMI inks pact with Jamster

Jamba customers to gain access to catalog

LONDON — Digital entertainment service provider Jamster has signed a deal to make mobile phone realtones and music videos by EMI artists available to its customers across Europe, the Middle East and Africa.

The agreement will also allow Jamba Music customers in Germany access to EMI’s digital catalog of around 250,000 full music tracks for downloads or via subscription.

Jamster develops, markets and provides digital content and services directly to mobile devices via SMS text messages, WAP or the Internet. The company operates in more than 30 countries.

The pact with EMI covers music from artists including Corinne Bailey Rae, Coldplay, Depeche Mode, Queen, the Rolling Stones, KT Tunstall and Robbie Williams, as well as Bebe (Spain), Tiziano Ferro (Italy), LaFee (Germany) and Diam’s (France).

“More and more consumers are using their phones to listen to music, or using music to personalize their mobile phone,” said Jean-Francois Cecillon, chairman and CEO of EMI Music Continental Europe. “This deal is a cornerstone in our European mobile strategy, and demonstrates our commitment to this fast moving sector.”

Jamster’s managing director, Markus Bergerde Leon, added, “Working with EMI means that we have joined forces with a very important major music label. We are extremely pleased to be able to present our customers an even more diverse selection of music, ringtones, and videos from great EMI artists.”