With their reps assembled at Midem, independent music companies and associations worldwide took a significant step Monday to strengthen their position by naming the main officers for the Worldwide Independent Network, a lobbying org first unveiled at last year’s music mart.
Alison Wenham, chief exec of U.K. trade body the Assn. of Independent Music (AIM), is prexy. VPs include Peter Gordon, from the U.S. trade body A2IM, and David Vodicka, from Australia’s AIR org.
The organization will be split into three geographical territories — Europe, the Americas and the Australia/Pacific region.
Giving indie companies a global voice, WIN members are sharing their expertise as they develop a global strategy to improve lobbying and try to put indie music on a level playing field with the major music companies.
Aim is to increase market share, improve visibility of independent music and artists and promote key issues such as market access and cultural diversity in all national, regional and international policies.
Initial members of the coalition include all the orgs repping thousands of independent music companies from Australia (AIR), the U.K. (AIM), Brazil (ABMI), U.S. (AAIM), Spain (UFI), New Zealand (IMNZ), Canada (CIRPA), the European Union (Impala) and Impala’s member associations in territories including France, Sweden, Norway, Denmark and Germany.
“This is part of an organic process that has been going on for some years now, with indie associations springing up in territories all around the world,” Wenham said. “WIN can provide the indies with collective negotiation platforms and can help thousands of businesses in the music industry enjoy the same market access that historically has only been available to some companies.”
Members of WIN have agreed to meet three times a year, at international trades shows Midem; South by Southwest in Austin, Texas; and Popkomm in Berlin.