Starbucks Entertainment has tapped vet music exec Alan Mintz to serve as VP of content development, overseeing negotiations for music, film and book projects.
Mintz replaces Dan MacKinnon, who recently ankled as Starbucks VP of music and entertainment. MacKinnon was a founder of Hear Music, which Starbucks acquired.
Exec change comes as the mochamaker plants its flag in Hollywood, hoping to find the same success with films and books that it’s achieved promoting and selling music. On June 12, the Starbucks Entertainment team, led by prexy Ken Lombard, will officially move from Seattle to its new office digs in L.A.
Among his other duties, Mintz also will manage the company’s new relationship with the William Morris Agency.
Mintz joins the coffee empire after serving for three years as personal manager and producer for music legend Herbie Hancock and other recording artists.
Mintz co-produced Hancock’s album “Possibilities,” a joint venture with Starbuck’s Hear Music. He also co-produced a feature film documenting the making the album.
Before that, he was a partner at law firm Selverne, Mandelbaum & Mintz, where he specialized in music and new technology.