Concert promoter Live Nation is extending its reach into Europe by purchasing Gamerco — the largest concert promoter in Spain — and acquiring a majority stake in France’s Jackie Lombard Prods.
When the deals are completed, Live Nation will have a presence in seven of the top 10 recorded music markets worldwide. The world’s largest presenter of live entertainment is already running in the U.K., Germany, Italy and Holland; by adding France and Spain, Live Nation plans to use its pan-European reach to increase tour booking and multicountry sponsorship transactions.
Gamerco and its affiliates, Iguapop, Troubleshooter and Cetisa, produce more than 250 shows per year, primarily in Madrid and Barcelona. Shows include Spanish-speaking artists as well as international stars such as Il Divo, the Who and George Michael.
Jackie Lombard Prods. regularly produces concerts by international artists such as Madonna, the Rolling Stones, Depeche Mode and Ricky Martin in Paris and throughout France.
Acquisition is expected to close early next year.