You will be redirected back to your article in seconds

Could ‘Code’ break the mold?

Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, “Code” is putting Sony in the enviable position of trying to dampen industry expectations that pic could open as high as the 80 millions. An opening at least in the 60s looks more likely.

More News

  • Roma

    Inaugural North Carolina-Staged Film Fest 919 to Open With Alfonso Cuarón's 'Roma'

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

  • SATURDAY NIGHT LIVE -- Episode 1734

    Alec Baldwin Will Return to Play Donald Trump on 'SNL'

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

  • 3D Wire Animation Market-Fest Readies 10th

    Looking Forward to 3D Wire’s 10th Anniversary

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

  • Latido Films Proves There’s Still Life

    Latido Films Proves There’s Still Life in the Arthouse Market (EXCLUSIVE)

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

  • El amor menos pensado

    San Sebastian: ‘An Unexpected Love’ Continues to Roll Out Sales (EXCLUSIVE)

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

  • Netflix India

    Netflix Gives Second Season to Indian Crime Series ‘Sacred Games’

    Sony is hoping God is on its side this weekend. “The Da Vinci Code” hits theaters this weekend with gigantic hype…and tracking to match. Sony delivers the religious thriller to 3,735 theaters domestically and 12,213 in 79 markets overseas. Thanks to the pedigree of a mega-bestseller, along with a huge star and major marketing push, […]

More From Our Brands

Access exclusive content