Accelerating the digital entertainment world

<img src="graphics/intel/INTEL_LOGO.gif" border=0><br> <span class="contentsmall"><i>Variety</i> president & publisher Charlie Koones conducted interviews with Intel and its alliances: Anytime on Demand, ClickStar, Eros International, Movielink.</span>

—– SPECIAL ADVERTISING SUPPLEMENT —–


Corbett

The Internet is about to enter the next frontier: Your living room.

The potential of broadband distribution to bring a nearly unlimited flow of entertainment — everything from the newest Hollywood and independent movies and TV shows to music, concerts and games — is fast being realized. Intel is leading a coalition of content producers, distributors, service providers and advertisers in building the digital content ecosystem that will deliver a seamless and complete entertainment experience to millions of people.

Exploiting this new potential will change the entertainment business. The value of broadband distribution rights will grow, broadband distribution windows will challenge those for DVD and theatrical releases and business models will evolve to meet the demands of consumers worldwide. Intel is accelerating this evolution by forming alliances and investing in key players in the entertainment industry to make content available to broadband users on demand worldwide in all windows. Through this effort, Intel is focused on enabling content through business models such as rental, purchase and subscription models.

This evolution will potentially have huge implications for the entertainment industry, opening up significant new possibilities for filmmakers, distributors and studios. Instead of playing on a few hundred or a few thousand screens, films will be available to a potential audience of millions of people who are not able to be near a theater or brick-and-mortar store to see the films they want, whether it’s a classic from a studio library or the latest independent or international films. This is especially exciting for independent filmmakers and distributors, who can deliver their content directly to the consumer on a footing equal to that of any tentpole release.

The Intel® Viiv™ technology platform is essential to the experience. In addition to helping establish industry standards for functionality and content protection, Intel is making it easy for broadband content to enter the home and deliver that content to any device in the home, connecting the PC, TV and Internet. Intel is driving the development of broadband as a new, revolutionary channel for distributing content.

“Our platform enables a new marketplace that allows the content owner to directly reach the consumer, bypassing many of the traditional distribution bottlenecks that have been in place,” says Kevin Corbett, VP of Intel’s Digital Home Group and General Manager of the Content Services Group.

Bringing broadband distribution to the mainstream also helps fight piracy, which according to one recent study cost the entertainment industry more than $6 billion in lost revenues last year. By making it easier to buy highquality, legal copies of films, Intel is helping to undercut the incentive for piracy.

Essential to Intel efforts to develop this new market are the companies that are implementing this new technology right now in nearly every corner of the world. Companies such as ClickStar, Eros, Movielink and Anytime on Demand are using Intel expertise and technology to deliver everything from studio pictures and Bollywood classics to original films such as “10 Items or Less” to consumers who are ready for the future of entertainment to arrive.

Other names and brands may be claimed as the property of others. Intel and Intel Viiv are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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