The TKTS discount ticket booth, a 33-year fixture in Gotham’s Duffy Square, moves across the street and a block south today to allow for the construction of a new facility on the original site.

In its location in Duffy Square (situated at the northern end of Times Square), the booth has attracted big crowds of theatergoers, both locals and out-of-towners, who are in the market for same-day, discounted tickets to Broadway and Off Broadway offerings. TKTS has sold just over 40 million tickets there since it was established in 1973.

Producers looking to move unsold seats rely on TKTS, run by the Theater Development Fund.

Temporary booth, located in a former retail space on West 46th Street outside the Marriott Marquis, is close enough to the original location that it can still take advantage of Times Square foot traffic, which can be easily redirected by signs posted in Duffy Square. New spot also has 12 ticket windows, two more than the old setup.

“We wanted to provide as little dislocation as possible so that the nature of the business wouldn’t change at all,” said TDF exec director Victoria Bailey. “I cannot imagine there’ll be any loss of trade. All you have to do is cross the street.”

TDF plans to have the new, permanent booth in Duffy Square (also with 12 windows) up and running by New Year’s Eve. Org also maintains a booth at the South Street Seaport.

The midtown booth has operated out of trailers during the entirety of its tenure in Duffy Square. Building of the new facility is part of a larger effort to renovate the square, a New York City park. A groundbreaking event is set for Tuesday.