Broadway took a calming deep breath last week, holding steady before the Tony-mad rush of openings and reviews kicks into high gear next week.
Total biz fell just a bit during the week ending April 9, dropping around $120,000 to $18,180,847.
One show, “The Drowsy Chaperone” ($342,398), joined the fray. The new tuner, which was a hit in L.A. but is still working to build its profile in Gotham, started slowly in its first eight perfs.
But it’s bringing in a decent-sized crowd with the help of discount prices. “Drowsy” played to houses of nearly 77% capacity, while the average paid admission was an ultra-low $35.
The payoff, producers are hoping, is the word of mouth those auds will generate.
Elsewhere on the Rialto, some shows were up, some were down, but there were no real dramatic shifts — except for “The Odd Couple.”
The juggernaut hit, starring Nathan Lane and Matthew Broderick, sank by more than $150,000 to $745,868. But attendance was still high, up at 96%.
What gives? It’s the first week of the limited engagement’s extension — originally set to shutter April 2, the production now runs through June 4 — and fewer premium-priced tickets were sold.
That means grosses were fueled by auds who jumped at the opportunity afforded by the extension to see last fall’s big-buzz event for a non-premium top ticket of $100.
Meanwhile, premium tickets for the white-hot Julia Roberts starrer “Three Days of Rain” ($985,094) continued to sell briskly, keeping the average paid admission price way up around $113.
Among the previewing offerings: “Tarzan” ($305,710), which played four perfs this week, is still seeing full houses, while “Lestat” ($527,002) brought in crowds at three-quarters of capacity. “The Threepenny Opera” ($438,253) kept posting strong numbers, and tuner “The Wedding Singer” took in $334,378 for six perfs.
Among the recent openings, sales for two shows in particular raised red flags. “Well” ($102,462) continued to struggle despite critical praise, and Johnny Cash musical “Ring of Fire” ($204,740) still hasn’t caught on.