RIO DE JANEIRO — Brazil’s No. 1 net TV Globo is putting the cart before the horse.
In mid-November it bowed skein “Antonia,” about a fictional all-girl rap group. The series, produced by helmer Fernando Meirelles’ O2 Filmes, is a spinoff of helmer Tata Amaral’s feature “Antonia.”
But the film, which preemed at the Toronto Intl. Film Festival in September, won’t open here until February, distribbed by Downtown Filmes.
Execs hope the cross-marketing on TV Globo, which has more than 50% of the country’s audience share, will pump box office for the pic.
The series consists of five episodes of 25 minutes each, airing Fridays at 11 p.m. So far, four have aired garnering an average rating of 26 points with an average share of 47% — a good performance for the time.
A different helmer directed each episode. Amaral directed the second, while Roberto Moreira, the feature’s co-writer, directed the third.
“Antonia” is the second series O2 Filmes has made for TV Globo. The first, “City of Men,” a spinoff of Meirelles’ Oscar-nominated feature “City of God,” wrapped last year in its fourth season.
” ‘Antonia’ is different because it does not have a general director. This is a series of producers who identified in Amaral’s feature the ideal characteristics for a TV show,” says Andrea Barata Ribeiro, who is the series’ producer with Meirelles and Bel Berlinck.