The fur is flying over Arbus bio

'Fur' maintains fiction status

“Fur” is not a biopic.

That’s the mantra of Picturehouse.

Officially, Steven Shainberg‘s fantastical pic about the photog is based on Patricia Bosworth‘s bio, but there’s no similarity between the two works, save the character of Diane Arbus herself.

Still, there’s the fear that audiences will see “Fur” as a life story on the order of “Kinsey.”

So Picturehouse is doing everything it can to adjust expectations, stressing the “imaginary” in the film’s full title, “Fur: An Imaginary Portrait of Diane Arbus.”

Pic, which bows Nov. 10, sparked buzz upon its U.S. preem at the Telluride fest: Some groused; others were energized.

“It’s definitely a film people are going to argue about, and it’s absolutely controversial. It’s experimental in its whole conceit,” says Picturehouse prexy Bob Berney. “It’s a puzzle of a movie.”

Part of the misconception springs from the fact people have referred to the film simply as “Fur.” So Picturehouse is emblazoning the complete title on posters. The trailer, too, reveals far from standard biopic fare.

And the opening credits will make the point again.”What you are about to see is a tribute to Diane,” a disclaimer advises, calling the pic “a film that invents characters and situations that reach beyond reality to express what might have been Arbus’ inner experiences on her extraordinary path.”

Well, that certainly clears things up.

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