LONDON — Jonathan Loughran will head up Irish Film Commission U.S., the Irish Film Board’s promotional operation in Los Angeles that plans to open for business next month.
Loughran previously worked with Enterprise Ireland, the Irish government’s trade and technology agency in Los Angeles. In the role of marketing exec, Loughran concentrated on helping new-media Irish companies develop relationships with entertainment industry companies including Disney, Warner Bros., Sony and MTV.
Irish Film Commission U.S. is the Irish Film Board’s first overseas office. It will focus on the promotion of Ireland to the U.S. audiovisual industry, with the aim of attracting an increased range of U.S. feature film and television drama to shoot in Ireland.
“Our new office in the heart of Hollywood will enable us to better compete for mobile U.S. film and television production, creating new business opportunities for the Irish film industry,” said Naoise Barry, film commissioner, Irish Film Board. “Jonathan’s central focus will be targeting U.S. producers and building on existing relationships that have already been established over the past 10 years.”
U.S. projects that have shot in Ireland this year include Hilary Swank vehicle “P.S., I Love You,” based on the novel by Cecilia Ahern.
The Irish Film Commission U.S. opens in mid-November. The intention to open for biz in L.A. was announced at the Cannes Film Festival earlier this year by John O’Donoghue, Irish minister for arts, sport and tourism.