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BARCELONA — Rapidly growing Barcelona-based production house Iris Star has set up an international sales agency, Coach 14, which will operate out of Paris.

Initially, Coach will handle French movies and Iris Star productions. It also plans to offer pics from young directors with strong entertainment values, eschewing “auteur” films.

Coach 14’s head of sales for the U.S., Europe and Japan will be Pape Boye, a former international sales agent at France’s Funny Balloons.

The company will launch in February at the Berlin Film Festival, where it aims to present six or seven pics. One or two will be Iris Star productions.

“Two or three out of the total will be competition features at Berlin or competition contenders in Rotterdam. The rest will be at project phase,” said Jaume Domenech, Iris Star CEO and head of sales for Latin America and Asia.

Coach 14 was set up in Paris because, Domenech said, “French cinema enjoys an obvious international prestige. In addition, the company will be able to reap support from (export promo org) Unifrance and France offers an attractive environment for selling films.”

Founded in 1999, Iris Star has produced eight features. An active vid distributor via Stardispictures, next month Iris Star will move into theatrical distribution, bowing the Antoni Verdaguer-helmed “Raval, Raval,” a fiction film that employs documentary techniques to depict life in a Barcelona working-class neighborhood.

That will be followed by Argentinean helmer Alberto Lecchi’s “Una estrella y dos cafes,” toplining Gaston Pauls and Ariadna Gil, which took three prizes at the Argentine Academy’s Premios Sur awards Tuesday.

Company plans to launch six or seven theatrical pics a year.