TORONTO — Large-screen exhibitor Imax Corp. has inked a multitheater deal with CineMagic Theaters of Minneapolis for two Imax theaters in CineMagic multiplexes, with a potential third under discussion.
“Installing Imax theaters in our multiplexes will give us a competitive advantage and enable us to offer moviegoers the most immersive cinematic experience in the world — one that cannot be replicated at home,” said Steve Tripp, prexy-CEO of CineMagic.
CineMagic’s Imax theaters will all feature Imax MPX systems, designed to allow multiplex owners to retrofit existing cinemas or build new ones at a lower cost than the traditional Imax system.
The first CineMagic Imax theater, located in St. Michael, Minn., is skedded to open its doors in time for the Aug. 4 Imax 3-D day-and-date release for Warner Bros.’ “The Ant Bully.” The second will open in mid-2007.
“Minnesota has been a strong market for us, and we’re happy to add CineMagic to the Imax family,” said Imax co-CEOs and co-chairmen Rich Gelfond and Brad Wechsler in a statement, noting also that growth is driven by a strong 2006 release slate that includes four Imax 3-D offerings, including “Open Season,” “Happy Feet” and “Deep Sea 3-D.”