Finnish ‘Jade’ goes wide in China

Pic gets 150 print release in 70 cities

Finnish pic “Jade Warrior” is getting a head start in China as Warner China Film HG Corp. prepares to release the adventure yarn on a muscular 150 prints in 70 cities.

The Oct. 24 release will be as wide as it gets for an independent Western pic in China. Even some Hollywood films don’t get such a wide bow. “Cars” went out on just 135 prints, although studio fare as a rule goes wider than that.

“Initial screenings to exhibitors and media in China have been very well received,” said Warner China’s Ellen Eliasoph. “This has prompted us to release the film on at least 150 prints, which is unprecedented in China for a co-production of this budget level.”

Release follows a deal between the distrib and sales agent Rezo Films, which has sold the pic to more than 30 countries. The movie world preemed at the Toronto Film Festival.

Helmed by first-timer Antti-Jussi Annila and produced by Petri Jokiranta and Tero Kaukomaa of Blind Spot Pictures, “Jade Warrior” is the first Finnish film to receive a theatrical release in China.

The Finnish-Chinese-Dutch-Estonian co-production is inspired by epic tale “Kalevala” and traverses modern-day Finland and ancient China.

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