LONDON — Colin Brown, former chairman of Cinesite (Europe), has been named as British film commissioner.

Brown will replace Steve Norris, who left the post last month to become managing director of film at Framestore.

The British film commissioner runs the department at the U.K. Film Council responsible for attracting foreign productions to Britain.

Brown has served on the UKFC’s board since 2004, but has stepped down to take up his new role.

“We are absolutely delighted to have recruited Colin to take on this key role at this crucial time,” said UKFC chief exec John Woodward.

“He has a deep understanding of the industry, and has the benefit of 10 years at Cinesite dealing extensively with the U.S. studios. He is one of the few people with an expert understanding of the British film production infrastructure and a real understanding of how Hollywood greenlights films for particular production destinations.”

“His experience will be invaluable in ensuring that the generous new film tax reliefs coming into force next year are promoted internationally, and that the U.K. continues to build further on its enviable reputation as the global hub for film production, second only to Los Angeles.”

Brown commented, “This role allows me to come back, after a short break, into the very heart of the industry I love. With the onset of the new tax reliefs, there are some fantastic opportunities to capitalize on the U.K.’s skills, expertise and ability to attract film production.”

Brown served for 10 years at Cinesite, starting as managing director and rising to CEO (in charge of post-production operations in London and Los Angeles), then chairman. Previously he worked for European TV Networks, Molinaire and Rank Cintel.