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U pics online in Scandi

Film2home launches after success of service in U.K.

Universal Pictures Intl. has teamed up with Nordic outfit Film2home to launch a “download-to-own” service in Scandinavia, following the successful debut of a similar service in the U.K. last month.

Starting with “King Kong” May 22 in Sweden, Universal Pictures Nordic will offer consumers the chance to download its movies for around $31 each. They will get three copies — two in digital formats to play on computers or portable devices, plus a physical DVD.

U initially will offer 35 titles, including “Pride and Prejudice,” “Doom,” “Serenity” and “Nanny McPhee.” It eventually expects to offer all U titles at the same time as their DVD release.

“Downloading movies is a natural progression following the success of legal music download features,” said Ivor Viljoen, managing director of UPN. “We are convinced that people are keen to legally access online entertainment if the choices are compelling enough.”

Film2home currently operates in Sweden, Norway and Finland. Universal is the first major U.S. studio to offer its product via a download-to-own service in Scandinavia.

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