This article was corrected on June 30, 2006.
The California Film Commission has given its blessing to an independent film fund, which is pledging to use ad revenues to create a $10 million fund for filmmakers who film 80% of their production in California.
New York-based FilmTies, which operates a free social networking site for indie filmmakers, announced the launch of the AdFilmTies fund Thursday and said those operations would start officially on July 6 via advertising placed on the site.
“It’s a win-win situation for all parties involved,” said John De Titta, founder of the fund. “The advertiser receives a targeted media buy on our site at competitive rates, with the added value of film association, branded entertainment and public relations, and the filmmaker receives financing.
California state lawmakers have been unwilling to set up an ongoing program to provide funding for filmmakers as a way to combat runaway production. De Titta said he had spent several years working with Amy Lemisch, director of the state film commission, to create the fund.
“The film community in California is always looking for unique ways to get their movies made,” said Lemisch.
Former Nickelodeon president Albie Hecht, head of the Worldwide Biggies content development company, endorsed the new film fund and said he was in discussions about a feature.