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Spanish house goes int’l

DeAPlaneta sets sights on sales

MADRID — Spanish production and distribution house DeAPlaneta will relaunch as an international sales company at the Cannes Film Festival, selling its own productions and third-party pickups from Spain and Latin America.

DeAPlaneta Intl. is staffed by DeAPlaneta CFO Gonzalo Martin, acquisitions head Yolanda del Val and sales manager Laia Medina.

Company has just taken worldwide rights outside Spain on disco spoof “La maquina de bailar” (Dance Machine) toplining Santiago Segura, director-star of the “Torrente” film saga whose remake rights were acquired recently by New Line.

Oscar Aibar (“Flying Saucers”) helms; pic is produced by Segura’s Amiguetes Entertainment and Ensueno Films.  

At Cannes, company will showcase a trailer of helmer Fernando Camara’s drama “Dementia” and handle European rights on Manuel Iborra’s romantic comedy “Lady Nitwit” based on a 16th century play. Both are co-produced by DeAPlaneta.

Sales slate will also feature Antonio del Real’s comedy “In the Mood for Sex,” produced by Enrique Cerezo P.C.

DeAPlaneta will also court international co-producers for its $13.5 million, 1570s palace skullduggery drama “Kingdom of Conspiracy.”

DeAPlaneta Intl.’s slate includes most feature films and TV movies produced by Prodigius Audiovisual, a joint venture with Barcelona-based producer Mediapro. Prodigius ended an overseas distribution deal with Miami-based Tepuy Intl. in February.

Company kicked off an international sales in 2001 under former exec Adolfo Blanco, when it was solely owned by Planeta and known as Planeta 2010. It morphed into DeAPlaneta in 2003 when DeAgostini took a 50% stake.

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