The film fest that outgrew its neighborhood now has a national broadcast partner in the network formerly known as Pax.
The Tribeca Film Festival partnered with Ion Media Networks, formerly family-friendly broadcaster Paxson Communications, to showcase some of the films entered into the festival.
The partnership begins Friday May 5 with a presentation called “Tribeca Night on i,” which will feature a look at the fest’s five-year history, hosted by Al Roker, followed by a screening the 2002 fest’s winning film, “The Wormhole,” and “Shiner,” which will debut at this year’s fest.
Ion will also air the Brett Morgen and Nanette Burstein doc on legendary Paramount chief Robert Evans, “The Kid Stays in the Picture.”
The partnership with Tribeca is a pipeline for some edgy fare to the net which was once known for the family friendly programming preferred by its founder Lowell “Bud” Paxson.
But ever since NBC took an option on the net and replaced its management, new CEO Brandon Burgess has been looking for a new strategy for the network, which reaches 91 million U.S. households.
The Tribeca Film Festival will also get national airplay through a deal with ABC News Radio, which will produce two one-minute dispatches each day during the run of the festival.