New Line is into “Me, Me, Me,” snapping up Johnny Rosenthal’s comedy pitch for high six figures and setting it up with Shawn Levy and Tom McNulty to produce through their 21 Laps Entertainment shingle.

Mini-major, which closed the deal late Monday, is developing the project as a potential directing vehicle for Levy, whose credits include “The Pink Panther,” “Cheaper by the Dozen” and Fox’s “Night at the Museum,” currently in production.

Story centers on the world’s most obnoxious narcissist, who wishes people could be more like him and then enters a living hell when his dream becomes a reality. Rosenthal developed the project with 21 Laps president McNulty, who originated the concept.

“We all know people who think the world revolves around them,” Levy said. “The idea of literalizing that wish, and all the unexpected consequences attached to it, feels like rich comic ground.”

Levy and McNulty set up 21 Laps last fall with a first-look deal at Fox. The banner’s producing credits include “Cheaper by the Dozen 2” and “Night at the Museum.”

Paramount is developing Rosenthal’s airline comedy pitch “Friendly Skies” with Foursight Entertainment and Broadway Video producing.