Marc Levin, whose “Slam” won Sundance’s top prize and Cannes’ Camera d’Or in 1998, is currently shooting “MoveOn: The Movie,” a documentary about the genesis and ongoing efforts of progressive online political action group MoveOn.
Pic also will incorporate org’s efforts surrounding this year’s congressional elections.
MoveOn’s cultural director Laura Dawn is currently in Los Angeles raising additional funds for the $2 million project. “We’re trying to capture the origins of MoveOn, and the organization as it dealt with the crushing defeat of Kerry and as it gears up to fight to take back Congress this fall.”
“The key for me is that you’ve got to make this an evergreen, not a propaganda piece,” Levin said.
MoveOn was started by two Silicon Valley entrepreneurs who, at the time of President Clinton’s impeachment process, launched an online petition stating, “Censure President Clinton and Move On to Pressing Issues Facing the Nation.” Hundreds of thousands signed up, and a Web community was created. MoveOn now counts some 4 million members.
Dawn, who is a former punk musician and works as Moby’s vocalist on the side, was the brain behind MoveOn’s “Bush in 30 Seconds” ad contest and the “10 Weeks: Don’t Get Mad, Get Even!” ad campaign that involved talent including Matt Damon, Scarlett Johansson, Rob Reiner, Darren Aronofsky, Doug Liman and Richard Linklater.
She’s producing the doc along with Daphne Pinkerson, Rachel Goldstein and Beverly Camhe.
Aim is to have pic ready for fall 2007 festivals and a spring 2008 release, as the presidential elections get under way.