The Mouse House has shaken off its timidity in India and hired local producer Shyam P.S. as its head of film.
Shyam, who recently exec produced hit “Rang de basanti” (Paint if Yellow) for Flicks — The Motion Picture Company, was Thursday named head, film production & acquisitions, Buena Vista Intl. (India).
Based in Mumbai, he reports to Rajat Jain, managing director, The Walt Disney Company (India), Jeff Forman, senior vice president Asia for BVI and Jo Yan, VP sales, BVI Asia.
As part of the Studio Entertainment Business division, Shyam will spearhead creation and acquisition of original Indian films. The division is expected to stress movies that combine Disney storytelling style and family values with Indian sensibilities.
Appointment comes only a week after Disney picked up local TV rights to feature cartoon “Hanuman,” about the monkey god, its first buy of a locally made animated feature in over three years.
“We are proud to expand as Indian movie content prepares to take center stage on the global map,” Jain said. “With this launch three of our four lines of business have their presence in India.”
PriceWaterhouseCoopers predicts that India will be a major theme park location, and the Mouse is purportedly already eyeing that market.