Jeffrey Godsick has been named prexy of marketing at the new, as-yet-unnamed joint venture between 20th Century Fox and Walden Media.
Company, unveiled last summer, will specialize in the marketing of family films produced by Fox and Walden.
Godsick will assume his new post in January, when he’ll move to the new Fox-Walden office in Century City.
He’ll be exiting the Fox lot, where for the last four years he’s been exec VP of marketing for 20th Century Fox.
In his new job, Godsick will over-see the new venture’s marketing, publicity and promotions staff.
New venture will release G- and PG-rated family films of various budgets. The first to bow will be “Mr. Magorium’s Wonder Emporium” and “The Dark Is Rising.”
“Mr. Magorium’s,” which will be released Nov. 16, is a Mandate Pictures co-production written and directed by Zach Helm and starring Dustin Hoff-man and Natalie Portman.
“The Dark Is Rising,” which begins production early next year, will be directed by David Cunningham and produced by Marc Platt.
Fox will distribute all titles the new company markets. It also will have first-look rights to future projects from Bristol Bay Prods. (“Ray,” “Sahara”), Walden Media’s sister company under the Anschutz Film Group.
Of his new job, Godsick said, “We’re not looking to just create a smaller version of a studio marketing machine. We’re going to be able to approach things in a unique way.”
To this end, Godsick said, “I’ll be looking for a wide range of people who might not necessarily just come from the film business. As the media evolves, and the value of different mediums evolve, we’re beginning to look at all kinds of people to create something that will be a unique dy-namic.”
Godsick joined 20th Century Fox as senior VP of publicity and promo-tions before being promoted to exec VP, marketing. At Fox he oversaw campaigns for “Independence Day,” “The Star Wars Trilogy Special Edi-tion,” “The Day After Tomorrow” and “Mr. & Mrs. Smith.”