Exec duo on up and up

Columbia TriStar promotes PR duo

Andre Caraco and Gigi Semone have been named executive VPs of publicity for the Columbia TriStar Motion Picture Group.

Caraco and Semone will coordinate publicity efforts for the studio’s motion picture division, with Caraco overseeing the West Coast PR team based in L.A. and Semone performing the same duties for the East Coast office.

They will work together to develop key publicity strategies on all feature films released by Columbia Pictures and Revolution Studios. Both execs will report to Valerie Van Galder, prexy of marketing for the Columbia TriStar Marketing Group.

Caraco and Semone have been directly responsible for the press strategies behind pics including “Talladega Nights,” “The Da Vinci Code,” “Gridiron Gang” and “The Pink Panther.”

Caraco began his career at TriStar Pictures, rising from a junior publicist in TriStar’s field department to VP of national publicity at Columbia. During that time, he executed national publicity campaigns on both “Charlie’s Angels” pics and the upcoming “Casino Royale.”

Semone joined the studio in 2001 as senior VP of publicity, responsible for devising campaign strategies and overseeing all publicity efforts with the New York media. She has been instrumental in the launch of both “Spider-Man” pics, “Hitch,” “Panic Room” and “Men in Black 2.”

In 2004, she created the “Little Apple Heroes” program with Mayor Bloomberg’s Volunteer Center of New York City. Inspired by Spider-Man and his role as a hero, the program provides resources for Gotham children to volunteer.

Before joining Col, she was VP of East Coast publicity for Buena Vista Pictures Marketing.

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