Searchlight taps praisers

Studio ups Loomis, Finn

Diana Loomis has been named senior VP of East Coast publicity for Fox Searchlight Pictures, and James Finn has been upped to VP of the department. Both will be based in Searchlight’s New York office.

Loomis comes to Searchlight from DreamWorks, where she spent nine years, first as a member of the studio’s founding marketing team in 1997. At DreamWorks, she oversaw the campaigns for “American Beauty,” “Gladiator,” both “Shrek” pics and “Match Point.”

Prior to joining DreamWorks, Loomis was VP of East Coast publicity at Walt Disney Studios. Finn was most recently executive director of national publicity at Searchlight. He began his career in publicity at 20th Century Fox in 2000 as a coordinator. In 2003, Finn relocated to Searchlight as a senior publicist and then became exec director.

His responsibilities as VP will include designing and implementing publicity campaigns, strategizing with filmmakers and executing special projects. Searchlight’s Gotham publicity staff also includes senior publicist Suzanne Hodges, publicist Kacey Hagler and coordinators Marisa Turner and John Maybee.