Cinema admissions in Latin America will climb up 14% this year to 368 million, according to the latest report from Dodona Research.
With Brazil, Peru and Colombia the fastest-growing markets, Dodona predicts box office across the region will rise from $920 million this year to $1.5 billion in 2010.
“Latin America is one of the few regions where there are still real opportunities to grow admissions,” said report author Katherine Wright. “Many of these countries have strong, well-supported domestic film industries and stabilizing economies. Expansion outside major cities should enable operators to build new audiences.”
She predicts the expansion of screens and the benefits of digital exhibition will drive Brazilian admissions up 37% to 130 million by 2010.
Mexico, the region’s largest cinemagoing market, is the one country that presents few opportunities for growth, according to the report.