Reality check: Stan Rosenfield

Conventional wisdom says the red carpet is good for your career. This PR guru says it depends.

The red carpet is definitely good for you — if you’re the right “you.”

The red carpet isn’t only about actors. There are other beneficiaries.

First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc.

Second are the photographers who sell their photos and the magazines who buy and print them.

Third are the designers, who spend a fortune getting celebrities to wear their clothing, their accessories, their shoes. The Oscar or Golden Globe red carpet is their Christmas catalog. (Refer to No. 2.)

Several years ago I created the term “walk and wave.” For some actors, no soundbite is necessary; only the photograph is of interest. So just walk and wave. The picture will be used.

If you’re someone the television outlets don’t want, there are other ways to get exposure. One is to arrive early, when camera time is guaranteed.

Something not high on my list of recommendions is to pull what I call an “Edy” — named after actress Edy Williams, who would parade up and down the red carpet at the Oscars scantily dressed. Did it get movie work for her? I have no idea — but she did get noticed.

In the old days, actors would go to these affairs just to be seen. It’s different now. Today, it’s best to have a more substantial reason to be in the room.

I don’t want my clients to wait in line to be interviewed. It doesn’t look good. I like them to avoid drawing unwelcome attention. Nobody notices when actors are interviewed right away. People definitely notice when they’re not.

More Film

  • Aubrey Plaza'Ingrid Goes West' film premiere,

    LA Film Festival Adds Inclusion Initiatives

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • Robin Hood trailer

    Jamie Foxx Teaches Taron Egerton to Steal From the Rich in 'Robin Hood' Trailer

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • 'Dark Knight' Changed Movies, and the

    Christopher Nolan's 'Dark Knight' Changed Movies, and the Oscars, Forever

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • Boy Erased Trailer

    Nicole Kidman, Russell Crowe Send Lucas Hedges to Gay Conversion Therapy in 'Boy Erased'

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • Ron Satlof

    Ron Satlof, Veteran TV Director, Dies at 79

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • Wolf-Kasteler Promotes Graehme Morphy, Annick Muller

    Wolf Kasteler Promotes Graehme Morphy, Annick Muller (EXCLUSIVE)

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

  • Comic Con Hall H Panel Gender

    Comic-Con: Why Is Hall H Still Lacking in Female Panelists?

    The red carpet is definitely good for you — if you’re the right “you.” The red carpet isn’t only about actors. There are other beneficiaries. First are the media outlets — the “Entertainment Tonight”s, “Extra”s, “Access Hollywood”s, etc. Second are the photographers who sell their photos and the magazines who buy and print them. Third […]

More From Our Brands

Access exclusive content